Strategic marketing / David W. Cravens
Material type: TextPublisher: Chicago : McGraw-Hill, [1997]Copyright date: ©1997Description: xviii, 670 pages : illustrated ; 25 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 0256214387Subject(s): Management | Marketing | Marketing--PlanningDDC classification: 658.8101Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Capt. Geronimo Amurao Learning Resource Center General Collection | Non-Fiction | 658.8101 C85s 1997 (Browse shelf (Opens below)) | Available | 002212 |
Browsing Capt. Geronimo Amurao Learning Resource Center shelves, Shelving location: General Collection, Collection: Non-Fiction Close shelf browser (Hides shelf browser)
658.8 M46p 2008 Principles of marketing / | 658.8 P44m 2008 Marketing management : knowledge and skills / | 658.8 Sk3m 1990 Marketing / | 658.8101 C85s 1997 Strategic marketing / | 658.812 B21q 2021 Quality service management in tourism and hospitality / | 658.834 H31c 2001 Consumer behavior : building marketing strategy / | 658.85 F86m 2008 Marketing strategies for the home-based business : solutions you can use today |
Includes index
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