Research in tourism and hospitality : a comprehensive guide for college students / Jefferson S. Marcelo

By: Marcelo, Jefferson S. [and] Abaigar, Rumar RMaterial type: TextTextPublisher: Intramuros, Manila : Mindshapers Co. Inc., [2024]Copyright date: ©2024Description: viii, 209 pages; 25 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9786214063741Subject(s): Tourism -- Research | Hospitality -- Research | Hospitality and Tourism -- ResearchDDC classification: 338.4791
Contents:
Module 1: Introduction to research writing in tourism and hospitality. Module 2: The quantitative research method. Module 3: The qualitative research methods and mixed method. Module 4: Review of related literature and studies. Module 5: Research design. Module 6: Sampling design and data collection. Module 7: The research instrument and statistical treatment of data in tourism and hospitality research. Module 8: Analysis, presentation, interpretation of data & findings, conclusions, and recommendations of data. Module 9: The publication of research and IMRAD journal article in tourism and hospitality.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		BSTM 338.4791 M33r 2024 (Browse shelf (Opens below)) c.1 Not For Loan 003379
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		BSTM 338.4791 M33r 2024 (Browse shelf (Opens below)) c.2 Not For Loan 003378

Bibliography: pages 207-209

Module 1: Introduction to research writing in tourism and hospitality. Module 2: The quantitative research method. Module 3: The qualitative research methods and mixed method. Module 4: Review of related literature and studies. Module 5: Research design. Module 6: Sampling design and data collection. Module 7: The research instrument and statistical treatment of data in tourism and hospitality research. Module 8: Analysis, presentation, interpretation of data & findings, conclusions, and recommendations of data. Module 9: The publication of research and IMRAD journal article in tourism and hospitality.

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