Entrepreneurship for hospitality and tourism / Prof. Angelita Ong Camillar-Serrano

By: Serrano, Angelito Ong CamillarMaterial type: TextTextPublisher: Intramuros, Manila : Mindshapers Co. Inc., [2024]Distributor: ©2024Description: viii, 186 pages ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9786214063543Subject(s): Tourism -- Management | EntrepreneurshipDDC classification: 338.4791
Contents:
Chapter 1: Entrepreneurship and entrepreneurs in hospitality and tourism. 1. Benefits of the hospitality and tourism industry. 2. Entrepreneurship in the hospitality and tourism industry. 3. Entrepreneurs in the hospitality and tourism industry. -- Chapter II: Hospitality and tourism system and value chain. 1. The hospitality and tourism system. 2. Components of the hospitality and tourism system. 3. Models in hospitality and tourism management.-- Chapter III: Hospitality and tourism businesses and market trends. 1. Features of hospitality and tourism businesses. 2. Trends in the hospitality and tourism markets 3. Challenges for hospitality and tourism businesses. -- Chapter IV: Strategic and competition analysis. 1. Strategic planning. 2. Strategic analysis. 3. Competition analysis. -- Chapter V: Creativity and innovation in hospitality and tourism. 1. Creativity and innovation in hospitality and tourism 2. Types of creativity and innovations 3. Determining factors in creativity and innovation. 4. Innovation and entrepreneurship. --Chapter VI: The entrepreneurial process and legal issues. 1. The entrepreneurial process. 2. Influencing factors and dynamics. 3. Legal issues and aspects of entrepreneurship.-- Chapter VII: Feasibility analysis and study. 1. Overview of a feasibility study. 2. Feasibility study vs business plan. 3. Components of a feasibility study. 4. Template of a feasibility study.-- Chapter VIII: Collaboration and forms and strategies in hospitality and tourism. 1. Business context and drivers for collaboration 2. Forms of Collaborations through strategic partnerships 3. Collaborative strategies for business venturing.-- Chapter 9: Management and Business Plan. 1. Management-decision-making 2. Identifying decision-making bias. 3. Management planning: business plan design
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		BSTM 338.4791 Se68e 2024 (Browse shelf (Opens below)) c.1 Not For Loan 003375
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338.4791 M45t 1995 Tourism : principles, practices, philosophies / 338.4791 P15t 2010 Tourism management : managing for change / 338.4791 P15t 2010 Tourism management : managing for change / 338.4791 Se68e 2024 Entrepreneurship for hospitality and tourism / 338.4791 T64 1993 Tourism research : critiques and challenges 338.4791 W37e 2001 Ecotourism / 338.4791068 F9581 1994 Travel agency management /

Bibliography: pages 183-186

Chapter 1: Entrepreneurship and entrepreneurs in hospitality and tourism. 1. Benefits of the hospitality and tourism industry. 2. Entrepreneurship in the hospitality and tourism industry. 3. Entrepreneurs in the hospitality and tourism industry. -- Chapter II: Hospitality and tourism system and value chain. 1. The hospitality and tourism system. 2. Components of the hospitality and tourism system. 3. Models in hospitality and tourism management.-- Chapter III: Hospitality and tourism businesses and market trends. 1. Features of hospitality and tourism businesses. 2. Trends in the hospitality and tourism markets 3. Challenges for hospitality and tourism businesses. -- Chapter IV: Strategic and competition analysis. 1. Strategic planning. 2. Strategic analysis. 3. Competition analysis. -- Chapter V: Creativity and innovation in hospitality and tourism. 1. Creativity and innovation in hospitality and tourism 2. Types of creativity and innovations 3. Determining factors in creativity and innovation. 4. Innovation and entrepreneurship. --Chapter VI: The entrepreneurial process and legal issues. 1. The entrepreneurial process. 2. Influencing factors and dynamics. 3. Legal issues and aspects of entrepreneurship.-- Chapter VII: Feasibility analysis and study. 1. Overview of a feasibility study. 2. Feasibility study vs business plan. 3. Components of a feasibility study. 4. Template of a feasibility study.-- Chapter VIII: Collaboration and forms and strategies in hospitality and tourism. 1. Business context and drivers for collaboration 2. Forms of Collaborations through strategic partnerships 3. Collaborative strategies for business venturing.-- Chapter 9: Management and Business Plan. 1. Management-decision-making 2. Identifying decision-making bias. 3. Management planning: business plan design

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