Marcelo, Jefferson S. [and] Santiago, Rachelyn Ruth L.
Destination management and marketing / Jefferson S. Marcelo - x, 278 pages ; 26 cm.
Bibliography: pages 275-277
Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.
9786214063857
Tourism--Marketing
Tourism--Management
910.688 / M33d
Destination management and marketing / Jefferson S. Marcelo - x, 278 pages ; 26 cm.
Bibliography: pages 275-277
Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.
9786214063857
Tourism--Marketing
Tourism--Management
910.688 / M33d