| 000 -LEADER |
|---|
| fixed length control field |
01470nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241112142818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241112b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214063857 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Air Link International Aviation College |
| Transcribing agency |
Air Link International Aviation College |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
910.688 |
| Item number |
M33d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marcelo, Jefferson S. [and] Santiago, Rachelyn Ruth L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Destination management and marketing / |
| Statement of responsibility, etc. |
Jefferson S. Marcelo |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Intramuros, Manila : |
| Name of producer, publisher, distributor, manufacturer |
Mindshapers Co. Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 278 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
sheet |
| Carrier type code |
nb |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: pages 275-277 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
