Destination management and marketing / Jefferson S. Marcelo

By: Marcelo, Jefferson S. [and] Santiago, Rachelyn Ruth LMaterial type: TextTextPublisher: Intramuros, Manila : Mindshapers Co. Inc., [2024]Copyright date: ©2024Description: x, 278 pages ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9786214063857Subject(s): Tourism -- Marketing | Tourism -- ManagementDDC classification: 910.688
Contents:
Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
Filipiniana 		BSTM 910.688 M33d 2024 (Browse shelf (Opens below)) c.1 Not For Loan 0003376
Book Book Capt. Geronimo Amurao Learning Resource Center
Filipiniana 		BSTM 910.688 M33d 2024 (Browse shelf (Opens below)) c.2 Not For Loan 003377

Bibliography: pages 275-277

Lesson 1: Introduction to destination management.--Lesson 2: Understanding the Philippine tourism landscape.-- Lesson 3: Strategic Planning for destination development. -- Lesson 4: Destination Marketing Fundamentals . -- Lesson 5: Role of digital marketing in destination promotion.-- Lesson 6: Developing a destination marketing plan.-- Lesson 7: Sustainable tourism practices in destination management. Lesson 8: Managing tourist experiences and satisfaction.-- Lesson 9: Crisis management and resilience in destination management.-- Lesson 10: Destination management and marketing challenges and opportunities.

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