Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly, Jr.

By: Peter, J. Paul [and] Donnelly, James H., JrMaterial type: TextTextPublisher: Boston : McGraw-Hill, [2008]Copyright date: ©2008Edition: Eighth EditionDescription: xvii, 813 pages : illustrated ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9780071275415Subject(s): Management | MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		Non-Fiction 658.8 P44m 2008 (Browse shelf (Opens below)) Available 002214
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658.8 M34 1997 Marketing / 658.8 M34 2000 Marketing / 658.8 M46p 2008 Principles of marketing / 658.8 P44m 2008 Marketing management : knowledge and skills / 658.8 Sk3m 1990 Marketing / 658.8101 C85s 1997 Strategic marketing / 658.812 B21q 2021 Quality service management in tourism and hospitality /

Includes glossary and index.

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