Strategic marketing management : simplified moves for rookies / Girly H. Naval
Material type:
TextPublisher: Intramuros, Manila : Mindshapers Co. Inc., [2021]Copyright date: ©2021Description: xiv, 166 pages ; 23 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9786214063093Subject(s): Marketing -ManagementDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Capt. Geronimo Amurao Learning Resource Center General Collection | BSTM | 658.8 M22s 2021 (Browse shelf (Opens below)) | c.1 | Not For Loan | 003383 |
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| 658.721 B2191s 2022 Supply chain management in hospitality industry / | 658.721 M32m 2024 Mastering modern supply chains for tourism and hospitality industry / | 658.721 M32m 2024 Mastering modern supply chains for tourism and hospitality industry / | 658.8 M22s 2021 Strategic marketing management : simplified moves for rookies / | 790.069 C81l 2023 Leisure & recreation management for hospitality and tourism industry / | 790.069 C81l 2023 Leisure & recreation management for hospitality and tourism industry / | 910 B63w 1989 World geography : a physical and cultural approach / |
Includes glossary
Bibliography: pages 165-166
I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
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