Consumer behavior : building marketing strategy / Del I. Hawkins...[and two others]
Material type: TextPublisher: Boston : McGraw-Hill, [2001]Copyright date: ©2001Edition: Eighth EditionDescription: xxiv, 776 pages : chiefly colored illustrated ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 0072316020Subject(s): Consumer behavior---United States | Market surveys---United States | Consumer behavior--United States---Case studiesDDC classification: 658.834 LOC classification: HF5415 | U6H38Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | Capt. Geronimo Amurao Learning Resource Center General Collection | Non-Fiction | 658.834 H31c 2001 (Browse shelf (Opens below)) | Available | 002828 |
Browsing Capt. Geronimo Amurao Learning Resource Center shelves, Shelving location: General Collection, Collection: Non-Fiction Close shelf browser (Hides shelf browser)
658.8 Sk3m 1990 Marketing / | 658.8101 C85s 1997 Strategic marketing / | 658.812 B21q 2021 Quality service management in tourism and hospitality / | 658.834 H31c 2001 Consumer behavior : building marketing strategy / | 658.85 F86m 2008 Marketing strategies for the home-based business : solutions you can use today | 658.85 P94 2009 Professional selling: a trust-based approach / | 658.8708 F84 2000 Franchising hospitality services |
Includes index.
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