Marketing management : knowledge and skills / J. Paul Peter [and] James H. Donnelly, Jr.
Material type: TextPublisher: Boston : McGraw-Hill, [2008]Copyright date: ©2008Edition: Eighth EditionDescription: xvii, 813 pages : illustrated ; 26 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9780071275415Subject(s): Management | MarketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book | Capt. Geronimo Amurao Learning Resource Center General Collection | Non-Fiction | 658.8 P44m 2008 (Browse shelf (Opens below)) | Available | 002214 |
Includes glossary and index.
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