Strategic marketing management : simplified moves for rookies / Girly H. Naval

By: Naval, Girly HMaterial type: TextTextPublisher: Intramuros, Manila : Mindshapers Co. Inc., [2021]Copyright date: ©2021Description: xiv, 166 pages ; 23 cmContent type: text Media type: unmediated Carrier type: sheet ISBN: 9786214063093Subject(s): Marketing -ManagementDDC classification: 658.8
Contents:
I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Capt. Geronimo Amurao Learning Resource Center
General Collection 		BSTM 658.8 M22s 2021 (Browse shelf (Opens below)) c.1 Not For Loan 003383

Includes glossary

Bibliography: pages 165-166

I. You and the dynamic market environment.--II. Betting in your most priced asset: the customer.-- III. Segmenting, targeting and positioning.--IV. Marketing plan preparation.--V. Product and brand strategy with pricing techniques. VI. Integrated marketing communications.-- VII. Distribution Strategy and sales management.-- VIII. Managing global operations.-- IX. The ultimate attack: customer service strategy.

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